Selecting delivery options for training agents is not as simple as it used to be.
Classroom training is an opportunity to get face to face, get a glimpse of the level of commitment in the room and stimulate lively, educational exchanges. The down side is that it is costly, not necessarily convenient for attendees and it’s easy to get side tracked by an overzealous student.
Live webinars involve people in real time, accessing information at the same time while not having to travel. Depending on the size of the group, you can engage in active conversation and idea sharing. The down side is that it’s difficult to gauge the attention level of the learner. Also, people who are more familiar with the traditional classroom method may not be comfortable asking questions, so their learning experience may be diminished.
On-demand training offers asynchronous learning that does not require the trainer and learner to participate at the same time. These are self-paced courses, done online with greater flexibility and the opportunity for the learner to repeat challenging material as needed. This is great for those people too embarrassed to raise their hand in class and ask for the instructor to repeat something (that would be me).
Realtors are busy entrepreneurs out there building their business. Do we stick them in a classroom for 5 hours teaching them? Since webinars have a maximum attention span of 45 minutes to an hour, do we tie up numerous days to fit in all the different training or do we take the time to create scripts and presentations that we post and then track?
The strategy of a learning organization is to target the issues that are important to the company and then make sure the solutions implemented deliver the intended results. After evaluating our agents’ experience following different training methods, on-demand seems to make them smile.
I applaud LeadingRE for providing online, on-demand course content through LeadingRE Institute. The courses they now offer (and those to come), augment what we do as a company and adds even further value to our LeadingRE affiliation.
Devon Hill, CRP, CPLP, Relocation Training Director, Long and Foster Corporate Real Estate Services