Four years ago challenger Google passed incumbent Yahoo! for dominance on the consumer web (as measured by market share). Guess what’s happening right now? Facebook is turning the tables on Google, and in less time.

The two graphs below look strangely similar no?

Granted, Facebook is not yet in a position to substitute for Google in search the way Google was for Yahoo!. But I think the analogy still holds well. Yahoo! was not simply a search engine at that time either. It was the gateway to the web of the day, and that’s what we’re talking about.

The point? Even if SEO is working well for your company today, you need to start paying attention to Facebook.

The good news is that Facebook is not another lead generation platform; it is a referral sphere builder for both your company and your agents.

Facebook is a platform for building out both an individual REALTOR and brokerage company’s network with an eye to generating referrals.
As we all know, the majority of any successful REALTOR’s business is word of mouth referral, the minority SEM/SEO/leadgen driven.

Have someone on your team build a Facebook centric marketing strategy for your brokerage and your agents. Those who do so now will get an advantage over their competition the same way the early SEO visionaries did.

Alex Chang is the CEO of Roost, a proud partner of Leading Real Estate Companies of the World® and a real estate technology company leading the way in innovation in the Social Media space. Roost’s Social Media Toolkit provides free and premium tools for Real Estate Agents & Brokers to get real ROI out of Social Media.