It’s great to see that, even in a really challenging housing market, our LeadingRE members still had over 130,000 more closed transactions than the closest national franchise brand, according to REAL Trends’ Top 500 report on last year’s sales.  In this group of the top 500 companies in the country, our members had almost 30% of the total transactions and included six of the top 10 companies.  The report also tracks top market share companies in 88 of the top markets, and our members were in front there too, being #1 in either units or volume in 40% of those cities.

We’ve developed our annual pie chart to reflect the Top 500 numbers, as well as our bar chart showing leadership for the entire LeadingRE network versus the entire networks of our various national competitors in the U.S.

What’s really amazing is the deep-rooted commitment and staying power of the leaders behind these firms.  Many of these brokers have experienced revenue declines of 50-60% over the last three or even four years.  There aren’t many businesses that could sustain that kind of market downturn and still survive, so hats off to the owners, managers and sales associates who are working hard every day to go out and get the business rather than waiting for it to come to them.

These days, information is plentiful, but true expertise is much harder to find.  By adapting to the needs of today’s home buyers and sellers, providing them with relevant and meaningful market data and analysis, communicating with them in whatever way they prefer, and adjusting marketing strategies to yield results, true real estate professionals are demonstrating their value to consumers.

So when the 2009 sales figures are released next May, it won’t surprise me at all the outstanding brokerages of Leading Real Estate Companies of the World® dominate yet again by doing the work today that will put them at the top.

Posted By: Robin LaSure