There has been plenty of gloom and doom in real estate for quite a while now, but I’m fortunate to be exposed to shining confidence and enthusiasm for the future of our industry. There are many who inspire me and others with their positive attitudes and willingness to share.

Some of the best examples come from our Power Producers, an elite group of top performing sales associates participating in the LeadingRE Institute, our network’s education portal for sales associates, brokers and managers. These professionals meet monthly to network, brainstorm and share success tips on various topics. In between calls, they have ongoing dialogues via a listserv.

What we’re hearing from them is energizing and validates why we have every reason to be optimistic. They are reaching out to one another, and even to competing agents in their markets, working together to overcome new hurdles in the closing process and ensuring positive outcomes for their clients. Below are noteworthy comments from recent posts:

“At the end of the day the ones still in the game made a choice. I will not fail. I will learn and become stronger! What a bright future we have.”

“We have learned we have so much more in our gas tank than we ever thought. We have learned the way we used to do business is simply not good enough. Stepping up and doing a better job is the right thing to do, it feels good, you can see the reward, and customers appreciate it.”

“If we sit back and worry about how the times used to be, we let each day go by not focusing on what we have to work with in front of us.”

These Power Producers are smart. Some are having their best year in the business, significantly growing market share. They’ve incorporated social media and blogging into their advertising mix, but they are also capitalizing on opportunities tied to the first time home buyer tax credit by utilizing targeted direct mail, home buying seminars and on traditional methods to really stay in touch with their spheres of influence. They are also investing in their own professional development with market education, and they surround themselves with other positive and productive professionals.

Posted By: Cecelia Chott, LeadingRE Director of Education